With 2016 in full swing, and much of this year’s product already on the shelves of dealers and department store chains, including Topps flagship product, you probably have come across some of this year’s Topps Buyback cards.
This is Topps 65th Anniversary and it is reflected on all of the Buyback cards in various lines of Topps product.
Topps, after realizing that just inserting random cards from years past, was an asinine gimmick, decided to stamp the cards with an insignia. Which to most collectors, including myself, is even worse.
If Topps ever wanted Buyback cards to make any sense they would purchase only those cards that are popular with collectors. Forget the 1987 Topps commons and insert a 1956 Topps Mickey Mantle, Forget an ’86 common and put in a 1980 Topps Rickey Henderson. Most of all, and I can’t emphasize this enough, don’t stamp the card!
When Topps stamps a card it doesn’t create a new card, it degrades a vintage card. Just as if you accidentally spilled some ink on the card, a Topps 65th Anniversary stamp on a vintage card makes it less desirable and drops it in grade. If you had a 1983 Topps Tony Gwynn rookie card in its original form, and a second one with the stamp which would you want? The answer is a no-brainer, why would I want a damaged Gwynn card?
To further the stupidity, this year Topps has decided to not only stamp the buyback cards but make them tiered with the stamps changing color. Although no specific numbers were given Topps did explain the color scheme itself. It is the following:
- Black – Standard
- Red – Limited
- Blue – Rare
- Silver – Scarce
- Gold – one of ones (1/1)
Topps also included signature cards in the mix. The signature cards would be the exception to this whole 65th Anniversary debacle as they become similar to cards signed by players at the ballpark with proof of authenticity.
Returning to the tiered color scheme, WTF is Topps thinking this will accomplish? There are only so many times that Topps can think their customers are idiots before it will affect their sales. If most collectors think that stamped buybacks are just damaged cards, what will changing the color of the object of the damage do? Absolutely nothing.
Perhaps Topps needs someone to give them a much-needed piece of advice. I can be that someone…
I would like to inform you, as a representative of your concerned customer base, that your 2016 Topps Buyback promotion for your 65th Anniversary is embarrassing. You should rethink your priorities, fire or at least reprimand the people in your marketing department who thought up this scheme, and return to promotions that actually make sense.
If you do decide to continue with buyback promotions then do it correctly. There are only two kinds of buybacks that your customers are interested in. The first are cards that have significance in the hobby. Get us excited with RC’s of Hall of Famers or at least star players. Who of your loyal patrons would be upset pulling a RC of Roberto Clemente or even more recent and less expensive inductees like Paul Molitor or Wade Boggs. Thurman Munson or Alan Trammell would be a couple of non-Hall players that RC’s would be fun to pull from Topps packs of 2016. But don’t stamp them. Keep them in their original form. Every one you stamp creates one less collectible card.
The second kind of buybacks that are acceptable are the signature cards. You did it last year with the Topps Heritage Signature cards, you can keep up the good work. Perhaps put a slabbed signature in random boxes, or even just a redemption card in random packs so that cheaters don’t go looking for those boxes that seem a bit heavier that the others. Just don’t put signatures on the important rookie cards. Leave the important cards alone.
Your ever loyal customer,
The Ignorant Itellectual